Pro athletes are paid millions of dollars in brand endorsement deals for a very good reason. When we average Joes and amateur players see a popular top athlete using a particular brand, we automatically ascribe some of the player’s success to the equipment. This may be something of a logical fallacy — we’re pretty sure Michael Jordan would have dominated the 90s basketball field even without his Nikes. Still, there is an element of truth to this way of thinking. [Read more…]
Does Brand Matter When Choosing Golf Clubs?
Choosing a new set of golf clubs can be a daunting task. With so many golf club options on the market, where should you begin? [Read more…]
Do New Balls Really Matter? Best Places To Get Them For Cheap
Many golfers absolutely swear by their favorite brand of equipment. Golf, more than almost any other sport, is famous for commanding a high price for its gear. Good gear is important, but past a certain point, is there a point of diminishing returns for how much you spend? Does it matter which golf balls you use, for instance, when you are a relative beginner versus when you are a consummate player? Sports equipment companies will tell you it does matter. But do you believe the hype? [Read more…]