Pro athletes are paid millions of dollars in brand endorsement deals for a very good reason. When we average Joes and amateur players see a popular top athlete using a particular brand, we automatically ascribe some of the player’s success to the equipment. This may be something of a logical fallacy — we’re pretty sure Michael Jordan would have dominated the 90s basketball field even without his Nikes. Still, there is an element of truth to this way of thinking. [Read more…]